Recruiters have modified their recruiting efforts by using a marketing strategy called lead generation. This strategy is known for building a pool of potential customers and is the best tool for a strong pipeline of candidates.
What is lead generation?
To make it simple, we can define lead generation in recruiting as: the process of creating great recruiting content, promoting it to various channels and attracting potential job candidates to take actions, according to TalentLyft.
The benefit for recruiters is that they can choose the right candidate from a talent pool by simply narrowing down each candidates skillset and role. This leads to a better quality of hire, a faster hire, and an improved candidate experience.
How To Generate Leads In Recruiting
To create an interested candidate, recruiters must find a way to connect with the candidate. By creating content that candidates find interesting and useful, recruiters can begin a conversation of why working with them is the best choice. Here are some ways to create powerful and tactful engagement.
Social Channels – determining which channels you get the most engagement on is a big indicator of how to interact with your candidates. Use a marketing automation platform and narrow down what works and what does not. This allows you to use your energy and resources on the right social channels that will be more effective in your recruiting efforts.
Career Blogging – Blogs are a great source of information for interested candidates who visit your website and take curiosity in your company. Each post should have a purpose, leading to something the visitor finds helpful or appealing.
Values – your company values are important for candidate experience. Culture is one of the top things candidates care about when job searching, so your values should represent who you are as a company. This is a huge value-add as it will help you attract your target candidates and turn them into full-fledged leads.
Networking – networking is a great opportunity to get to know candidates within certain industries. As everything is virtual, most events are held online so attendance should be a breeze. Social channels also help create a networking platform that is user-friendly.
Paid Advertising, Cold Calls, & Email – the top marketing tools for creating leads is sales. Not everyone is a great sales rep but having a list of interested contacts and reaching out to them could lead to that final push of commitment.
With a pipeline of high-quality leads, you company will have better candidates and fill roles faster. For recruiters, this is a win as it allows hiring managers a better choice of options. This creates new partnerships and more job opportunity for your talent pool. Getting to this point involves lead generation, and with these tips you should be well on your way to creating a successful strategy that works for your business.